Adam started making movies when he was 9-year-old, recruiting neighbors and the camera his father bought him for the task. He has since directed numerous music videos and award-winning TV trailers and commercials. His first feature, This is Sodom, brought half a million viewers to the cinema, making it the most successful Israeli film since 1985. His second feature, Funeral at Noon, premiered at the San Sebastian Film Festival and won the Best Actress Award at the Haifa Film Festival. He is the co-creator and director of the Israeli TV series Betoolot. Adam brings to his work a taste for whip-smart humor and punchy dialogue along with drama, mystery and thrill.