Director and screenwriter, Micha has a BA in Film Studies from the University of Tel-Aviv. While still in school, he started producing and directing films, documentary series and commercials, working with the top advertising agencies in the country. He has a vast experience in interactive advertising and social media. He is known as one of the first to direct commercials for the digital platforms. Specializing in both the comedic and the dramatic, he has a fantastic ability to tell a story that is both visual and contemporary and has helmed campaigns in Israel, Europe and the US. Among his clients are Ford, Microsoft, Pepsi, Huggies, YES, AIG, Cellcom, Goldstar, Honda, Nikol and Albar. Micha is a guest lecturer at directing and editing workshops in New York.