Before becoming a director, Yoram was one of the top creative directors in the country. Having worked on both sides of the brief, Yoram has the vast knowledge and experience needed to make a successful and memorable campaign. This is probably why he became one of the most in-demand directors in the industry in a relatively short time. His calm demeanor and vibrant humor creates a great atmosphere on the set of every commercial he directs. Yoram combines the ability to elicit genuine dramatic and comedic performances with that of creating impressive visuals, mainly apparent in his virtuosic car commercials. Yoram has directed campaigns for many national and international brands, including Ford, Huggies, Mcdonalds, Sano, Mazda, Mitsubishi, James Allen and The Binleumi Bank. Yoram is also the author of a novel and five children’s books.