Liran started out at age 21 as Creative Director at Snowball Studios Animation. He then began directing commercials, promos, and music videos for some of the top brands including Adidas, Ikea, and Google.
Through his rich experience and deep understanding of post-production, technology, and creative development, Liran is responsible for groundbreaking VR – among them the “Always React” campaign, the first 360 degree video of its kind which he created for Proctor and Gamble and Google. The project was part of the global #LikeAGirl campaign which reached nearly one-million views on YouTube and which won the prestigious WARC prize. He also directed “TheSleepProject” developed with the Huffington Post and AOL and the music video for “Sound Stain” by The Aprons which won prizes around the world.