Samuel is an art director working in commercials, TV and film. He is the owner of OCD, a company specializing in architecture and industrial design. He also works in interior design and branding. Samuel has a B.A. in Industrial Design from Israel’s top arts and design school, Bezalel. Samuel was head of the graphics department on the production of the American film The Insider and a set decorator on Spy Games. His works have been showcased in design and art exhibitions around the world, including at the Ramat Gan museum, the Design Museum in Verona Italy, the Staudenmayer Gallery in Paris and the Grey Art Gallery in Soho, New York.