After years of honing his craft as an editor, Uri finally decided to test the directing waters in promos, building a name for himself when many of his works won at Promax. His innate talent for creating awe-inspiring images, quickly saw him rising to be one of Israel’s most in-demand commercial and music video directors. Infused with inspirations from architecture, fashion and design, his work aspires to perfection in every frame. Among his accolades is an MTV Most Innovative Music Video Award for his direction of the first interactive video in the world. Uri’s vast knowledge and keen eye for aesthetics has benefited the likes of Careline, Sano, Hoodies, Orange Partner, Nestle, The Coca-Cola Company, Bezeq, Visa, Unilever and Strauss.