Barak is a director with extensive experience and a sharp creative vision. In recent years, he has specialized in directing AI films, becoming one of the leaders in the field in Israel. He has a unique ability to combine advertising messages with emotional depth, in a precise and inspiring manner – both in filmed films and in works made with the help of artificial intelligence. His extensive experience in sets is reflected in a deep understanding of the needs of the client and the production, and gives each project security, stability and artistic precision.
Throughout his career, he has directed dozens of commercials for leading brands in Israel, including: Tnuva, Strauss-Elite, McDonald’s, Eden Water, Cellcom, El Al, Skoda and many more. Alongside his work in the advertising world, Barak serves as a director and editor-in-chief of selected television programs.
His book “Rain and the Nature of the Arava”, published by Steimatzky, was awarded the title of “Reviewer’s Recommendation”.