Ofir started his career on the net and his cinematic language nails what works online – rhythmic, sharp, and funny. Today, he directs comedy sketches for Kan, Israel Public Broadcasting’s digital outlets, Partner TV, and the Children’s Channel, as well as commercials for other digital outlets. He founded the successful internet project, “Ritalin Kids,” for which he wrote, directed, and acted. Ofir earned a BA in Communications with a specialty in visual content and grew up working on guerilla-style productions so every new set is fertile ground for his creativity. He insists on staying up to date even while creating his own original material. His inspirations include music and online sketch series.