Ofir is a director from a new generation who began his career in the online space. In 2011, he founded the successful web project “Yaldei Ritalin” (“Ritalin Kids”), for which he wrote, directed, and acted in dozens of videos, music clips, and comedy sketches.
Subsequently, he worked as a director, writer, and presenter for the digital division of “Kan 11.” Over the course of five years, he primarily directed comedy sketches, contributed to the development of digital formats, and created the successful web series “Sichot Miluim” (“Reserve Duty Conversations”).
In 2022, he directed the youth series “Golda & Meir” for HOT and YES.
In 2023, he directed “Studio Amatzia”—a unique, hybrid series for Kan Chinuchit (Educational TV) that blends animation with live-action.
In 2024, he directed the sitcom “Elitzura” for HOT and Nickelodeon, and also began directing sketches for the hit show “Eretz Nehederet.”
In 2026, the series “People I Met” (*Anashim ShePagashti*)—co-created by Ofir—premiered on Kan 11.
Ofir is a comedy director who excels, in particular, at working with actors. He possesses a knack for finding creative solutions as early as the brief stage, and he consistently ensures that the final product is not only funny but also aesthetically pleasing and cinematic.
In recent years, he has directed dozens of commercials and campaigns for major brands, including Leumi, Cal, Samsung, Tami 4, Strauss, Domino’s, Geely, Touch, and many others.
Beyond his experience and unique creative voice, Ofir brings total commitment, a pursuit of perfection, a genuine love for people, and positive energy to every project he directs.